Anurag Kamboj — entrepreneur, software developer, SEO expert, CTO at SEORCE and Jarbug, IIT BHU alumnus

Anurag Kamboj

Entrepreneur · Software Developer · SEO Expert · AI

I'm Anurag Kamboj — an entrepreneur and software developer who loves working with AI. As CTO at SEORCE and Jarbug, I lead engineering on AI-native platforms for search visibility and programmatic ecommerce growth — across Google, ChatGPT, Gemini, and Perplexity. I've shipped full-stack SaaS from zero at Jaggery Consulting, Jarbug, and Textr AI — spanning AI engineering, cloud infrastructure, and production systems used by real customers.

My work sits at the intersection of software development, AI engineering, and entrepreneurship — turning complex technical problems into products people actually use. I'm also deeply into technical and programmatic SEO, and I create content on AI search, GEO, and how brands win in a discovery landscape beyond Google's ten blue links. Graduate of Mathematics & Computing, IIT BHU.

What I'm Building

SEORCE unifies traditional SEO with AI search visibility. Jarbug brings the same AI engineering approach to programmatic SEO at ecommerce scale.

SEORCE

Chief Technology Officer

SEORCE is an AI-powered SEO and Generative Engine Optimization (GEO) platform. It unifies traditional search rankings with real-time brand visibility across ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews, and more — so teams know where they rank, how AI describes them, and what to fix.

Visit SEORCE

Jarbug

Chief Technology Officer

Jarbug is the growth engine for ecommerce. It scans product catalogs against live search demand, then auto-generates thousands of SEO-optimized SmartPages for long-tail keywords — deployed in hours without rebuilding your store or hiring a dev team.

Visit Jarbug

About Anurag Kamboj

Quick answers about who Anurag Kamboj is, what he builds, and where to find him online.

Who is Anurag Kamboj?
Anurag Kamboj is an entrepreneur, software developer, and SEO expert from India. He is CTO at SEORCE and Jarbug, builds AI-powered SaaS products, and is an alumnus of Mathematics & Computing at IIT BHU Varanasi.
What does Anurag Kamboj do?
Anurag Kamboj leads engineering at SEORCE (AI SEO and GEO platform) and Jarbug (programmatic SEO for ecommerce). He works across full-stack development, AI engineering, technical SEO, and SaaS product building.
Where can I find Anurag Kamboj online?
Anurag Kamboj's official website is https://anuragkamboj.com. He is also active on LinkedIn (linkedin.com/in/anurag-kamboj), GitHub (github.com/anurag0006), YouTube (@Jarbug), and Instagram (@anurag_seo).
Is Anurag Kamboj associated with IIT BHU?
Yes. Anurag Kamboj studied Mathematics & Computing at the Indian Institute of Technology (BHU) Varanasi (IIT BHU).
What companies has Anurag Kamboj founded or led?
Anurag Kamboj is CTO at SEORCE and Jarbug. He has also led engineering at Jaggery Consulting, built products at Textr AI, and worked on cloud infrastructure at Schrödinger.

SEO Content & Insights

I'm deeply passionate about technical and programmatic SEO — and I create content on AI search, generative engine optimization (GEO), and how discovery is shifting beyond Google's ten blue links.

Videos

YouTube

Amazon Is Stealing Your Website Traffic

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YouTube

Why Your Website Is Slow — Check Speed Free

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YouTube

Your Customers Search on Google — But Your Site Isn't There

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YouTube

Most D2C Brands Get This Wrong — SEO

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Instagram

SEO Insight — @anurag_seo

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Instagram

SEO Tips — @anurag_seo

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LinkedIn Posts

LinkedInTechnical SEO · AI Search

Why AI Search Visibility Matters for Brands

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LinkedInGenerative Engine Optimization

Generative Engine Optimization Insights

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Articles

ArticleInterview

From Bharat to Global — Building SEORCE for the AI Search Era

Interview on how SEORCE is rewriting search intelligence: traditional SEO, programmatic discovery, and AI-native visibility.

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